Poultry Feed · Layer
Layer Feed Built for Peak Egg Production - Every Laying Cycle.
Calcium 3.5-4%·Vitamin D3·FCR Target 2.1-2.3·Lab-Tested Every Batch
3.5-4%
Calcium - Every Batch
2.1-2.3
Target FCR
D3
Vitamin D3 Included Every Batch
14 yrs
Manufacturing Since 2011
The Real Problem
Layer Farming Profit Depends on Three Things. Most Farmers Only Control One.
Layer farming profit comes down to three numbers: egg production percentage, shell quality, and FCR. Most farmers focus on management - how many birds, how often they check nests, how they handle disease. But the biggest lever - the one that affects all three numbers at once - is the feed.
01
Problem 1 - Thin shells and egg breakage
Calcium deficiency is the most common and most expensive hidden problem in layer farming. Thin shells break during collection. They break during transport. The trader rejects them or pays less. You lose revenue on eggs you already produced. The cause is almost always the same: incorrect calcium levels in the feed, or calcium that is not being absorbed because Vitamin D3 is missing from the formulation.
02
Problem 2 - Dropping production at peak season
Layer birds have a laying cycle. If nutrition is not right during the laying phase, production drops before it should - right when market prices are highest. This is often caused by unsafe feed suppressing immunity, or amino acid levels that are not phase-appropriate.
03
Problem 3 - High FCR eating into profit
Layer FCR determines how much feed you need to produce one egg. The difference between FCR 2.3 and FCR 2.7 across a flock of 10,000 birds over a year is a significant amount of feed - and at current prices, a significant amount of money wasted.
The farmer who fixes feed quality fixes all three problems at once. The calcium and Vitamin D3 combination is the most important. Calcium without D3 is like paying for a product that does not fully work. Fortune includes both - correctly dosed - in every batch.
How We Fix This
Fortune Layer Feed - Formulated for Strong Shells and Consistent Laying.
Every nutrient in Fortune's layer feed formulation is there for a specific reason. Nothing is accidental. Everything is lab-verified.
| Nutrient | Fortune Standard | Why It Matters |
|---|---|---|
| Calcium | 3.5-4% | Shell strength and bone health - the correct level for laying hens |
| Vitamin D3 | Included every batch | Calcium absorption - without D3, calcium in the feed is not fully used by the bird |
| Crude Protein | Phase-appropriate level | Egg albumin quality and laying persistence across the full cycle |
| Lysine + Methionine | Lab-verified concentration | Egg production continuity - amino acid deficiency causes early production drops |
| Clinoptilolite Safety Binder | Included every batch | Gut-level protection against aflatoxin - keeps immune system functioning at peak |
| Phytase Enzyme | Included | Better phosphorus release from plant ingredients |
| Probiotics | Included | Gut health and reduction of antibiotic dependence |
FCR - What It Means For You
Better Layer Feed = More Eggs Per Kg of Feed = More Profit.
FCR - Feed Conversion Ratio - tells you how much feed your birds need to produce one egg. Lower FCR means less feed cost per egg. Direct profit improvement, every cycle.
Metric
Fortune Target
Industry Average
FCR
Feed Conversion Ratio
2.1-2.3
2.5-2.8
Estimated Annual Feed Saving*
Per 10,000 birds per year
~₹4.0 Lakhs saving
-
The Simple Maths
The difference between FCR 2.2 and FCR 2.6 means for every egg your birds produce, they consume significantly less feed with Fortune. Over a full laying cycle across 10,000 birds, that adds up to tonnes of feed saved - and at current prices, a real and measurable profit difference.
*Estimated based on FCR difference and current feed pricing. Actual results vary by farm management, bird breed, and season.
Ready to Order
Availability, Delivery, and How to Order
Direct from our Hansi mill - no middlemen, no markup. Call or WhatsApp to get today's price and place your order.
- Pack Sizes
- 50 KG · 60 KG
- Bag Type
- Moisture-resistant - shelf life 6 to 12 months
- Delivery Areas
- Hisar · Hansi · Fatehabad
- Order Method
- Call / WhatsApp / Plant Visit
- Plant Pickup
- Available at Hansi factory - Khewat No. 419, VPO Ramayan, Near Mayar Toll Plaza
Get Today's Price
Rates update daily. Call now for current layer feed pricing and bulk availability.
Got Questions?
Common Questions About Fortune Layer Feed
01What is the calcium percentage in Fortune layer feed?
Fortune layer feed contains 3.5 to 4% calcium. Vitamin D3 is also included in every batch to ensure full calcium absorption. Calcium without D3 is the most common cause of thin shells and egg breakage - Fortune includes both, correctly dosed, in every batch.
02What is the target FCR for Fortune layer feed?
Fortune layer feed targets an FCR of 2.1 to 2.3, against an industry average of 2.5 to 2.8. A lower FCR means less feed is needed to produce one egg - directly improving profit per bird.
03How does Fortune layer feed protect against unsafe feed problems?
Maize is screened for aflatoxin at intake. Clinoptilolite safety binders are included in every formulation. The finished batch is lab-tested for both nutrition and safety before dispatch. This three-layer approach ensures layer birds are not exposed to aflatoxin - which suppresses immunity and causes early production drops.
04What pack sizes are available for layer feed?
Fortune layer feed is available in 50KG and 60KG moisture-resistant bags. Delivery is available in Hisar, Hansi, and Fatehabad. Plant pickup is also available at our Hansi factory.
05Why does Vitamin D3 matter in layer feed?
Calcium without D3 is not fully absorbed by the bird. Even if calcium levels are correct in the feed, the bird cannot use it properly without D3. This leads to thin shells, increased breakage, and loss of revenue at collection and transport. Fortune includes both - correctly dosed - in every batch.
The Fortune Trial
Try One Shed. Your FCR Will Tell You Everything.
You don't have to switch your entire farm. Give Fortune feed a trial on one shed. Check your FCR at Day 35. Compare it with what you were getting before. That is all we ask. The numbers will speak for themselves.
No commitment. Try one shed. Compare at Day 35.