Our Process
From Raw Grain to Your Shed - Our 7-Step Manufacturing Process
Every bag carries 14 years of process refinement. Here is exactly how we make it.

Why This Matters
Why Should You Care How Your Feed is Made?
Most farmers ask “what's in the feed?” That is a good question. But the better question is: “How consistently can you make the same quality bag - every time, all year round?”
Anyone can make one good batch. Consistency - the same quality in January and in June, in the first bag and the fiftieth - that requires a documented process. A trained team. And an independent body checking your work.
That is what ISO 9001:2015 certification means at Fortune. Every step below is part of a system audited and certified by MQA Certification Services - a UK-accredited body. Not our own checklist. An external standard.

🔬 Lab Tested - Every Batch
Our Process
Step by Step - From Raw Material to Sealed Bag
01/ 07
Raw Material Reception and Testing
Every ingredient arrives at our factory and gets checked before it enters production. No raw material is accepted without passing our intake test.
Rejected material never enters production. This is the first line of defence - before manufacturing even starts.
| Material | What We Check |
|---|---|
| Maize | Unsafe aflatoxin levels - screened at intake |
| Soybean-oil-meal | Urease activity - high urease means poor protein digestion |
| Amino Acids | Lab-verified concentration - underdosed = poor growth |
02/ 07
Grain Storage in 6 Dedicated Godowns
Accepted grain goes into one of our 6 dedicated godowns - not an open shed, not a shared space.
Why does this matter? Grain stored in the open picks up moisture. Moisture causes fungal growth. Fungal growth produces the same aflatoxin that is in 56% of Haryana's feed samples. Our godowns control temperature, moisture, and air circulation - keeping maize in Grade A condition from purchase to milling.
This is where clean feed actually begins. Not in the lab. In the godown.
03/ 07
Cleaning and Grading
Before grinding, raw grain passes through a cleaning process that removes foreign material - stones, dust, husk, anything that should not be there.
Why this matters: properly cleaned grain grinds uniformly. Uniform grinding means consistent pellet density. Consistent density means your birds get the same nutrition in every bite - not variable amounts depending on which part of the batch they eat.
04/ 07
Grinding
Clean grain is ground to the exact particle size required for each feed phase.
This is more technical than it sounds. Too coarse - nutrients are poorly absorbed by the bird's gut. Too fine - feed passes through too quickly and nutrient absorption drops. The right particle size for each phase - Pre-Starter, Starter, Finisher - is specified in our ISO-documented formula. It does not change batch to batch.
05/ 07
Precision Batching and Mixing
This is the most critical step in the entire process. Every ingredient is weighed and added in exact proportions according to the formula for that specific feed type and phase.
Every gram is measured. Every batch is the same formula. ISO 9001:2015 requires it - and we verify it.
| Ingredient | Role in Feed |
|---|---|
| Maize | Energy - 3,000 to 3,200 kcal/kg metabolisable energy |
| Soybean-oil-meal | Protein - 21 to 23% depending on phase |
| Lysine and Methionine (Amino Acids) | Muscle growth and egg development |
| Clinoptilolite (Safety Binder) | Gut-level protection against aflatoxin |
| Phytase and Protease Enzymes | Better nutrient release, lower ammonia in shed |
| Probiotics | Gut health and immunity (broiler feed) |
| Vitamin D3 and Calcium | Bone strength and eggshell quality (layer feed) |
06/ 07
High-Temperature Conditioning at 98°C Steam
The mixed batch goes through a steam conditioning process at 98°C. This single step does three important things:
- ✓Kills harmful bacteria - pathogen elimination before the feed reaches your birds
- ✓Improves starch digestion - gelatinisation makes nutrients more available to the bird's gut
- ✓Better pellet binding - fewer broken pellets, less feed dust, less waste on your farm floor
98°C is a precise number. Not “hot steam.” Not “high heat.” 98°C - documented and verified in our process.
07/ 07
Pelleting → Cooling → Lab Testing → Packaging
The final four steps happen in sequence:
- ✓Pelleting - conditioned mix is pressed through a die to form uniform pellets
- ✓Cooling - pellets are cooled to ambient temperature before packaging (hot pellets trap moisture and cause mould)
- ✓Lab Test - this is the final checkpoint. Nutrition value AND safety levels are both tested on the finished batch. If the batch fails - it does not leave the factory. No exceptions.
- ✓Packaging - passed batches go into 50KG or 60KG moisture-resistant bags, sealed and ready for delivery or pickup
EC Facility
The Facility That Most Mills Cannot Match
Haryana temperatures swing from 5°C to 48°C. Heat stress is one of the leading causes of poor bird performance in the state - and most local mills operate in open environments exposed to this. Fortune's EC shed runs three systems simultaneously:
Evaporative Cooling Pads
Maintains 18-24°C temperature all year
Ammonia Exhaust Fans
Keeps ammonia below 25 ppm - healthy respiratory environment
Automated Light Cycles
Optimises bird behaviour and growth patterns
Every bird produced at Fortune - Day Old Chick, Broiler Bird, Breeder - has never experienced heat stress from Day 1. That is a genuine biological advantage that shows up in FCR and market weight.
Quality System
Every Step - Documented, Audited, and Certified
Every step in this process is part of this certified system - not something we do sometimes. An independent UK-accredited auditor has reviewed and approved our documentation, our facility, and our practices. This is what separates a certified manufacturer from a mill that just claims quality.
🔬 See Our Feed Quality Standards →- Certification
- ISO 9001:2015 - Quality Management System
- Certificate No.
- QMS/25M0135
- Issued by
- MQA Certification Services
- Accreditation
- UKAF Cert Limited, United Kingdom
- Scope
- Processing, Packaging, Warehousing & Supply of Various Kind of Animal Feedings
- Valid From
- 08 February 2025
- Valid Until
- 07 February 2028
Common Questions
Frequently Asked Questions
01Is Fortune Poultry Feeds' manufacturing process ISO certified?
Fortune Poultry Feeds holds ISO 9001:2015 certification - Certificate No. QMS/25M0135, issued by MQA Certification Services (UKAF accredited, UK). The certification covers processing, packaging, warehousing, and supply of animal feed. Valid February 2025 to February 2028.
02What temperature is used in Fortune's conditioning step?
Fortune uses 98°C steam conditioning. This kills harmful bacteria, improves starch gelatinisation for better nutrient absorption, and enhances pellet binding - reducing feed dust and waste at the farm level.
03Why does grain storage matter for feed safety?
Grain stored in open conditions picks up moisture, which causes fungal growth and aflatoxin production. Fortune's 6 dedicated godowns maintain controlled conditions from purchase to milling - keeping maize in Grade A condition and preventing the primary source of feed contamination before manufacturing begins.
04What enzymes are used in Fortune feed?
Fortune includes Phytase and Protease enzymes in its formulations. Phytase releases phosphorus from plant-based ingredients for better absorption. Protease improves protein digestion. Both enzymes also reduce ammonia production in the shed - keeping the bird environment healthier.
The Fortune Trial
Try One Shed. Your FCR Will Tell You Everything.
You don't have to switch your entire farm. Give Fortune feed a trial on one shed. Check your FCR at Day 35. Compare it with what you were getting before. That is all we ask. The numbers will speak for themselves.
No commitment. Try one shed. Compare at Day 35.