Poultry Feed · Broiler
Broiler Feed That Targets Market Weight in 35-38 Days.
3-Phase Formula·Lab-Tested Every Batch·FCR Target 1.50-1.55·Made in Hisar
1.50-1.55
Target FCR
35-38
Days to Market Weight
3
Growth Phases
100%
Batches Lab-Tested
The Real Problem
Why Do Some Broiler Flocks Take 42 Days When Others Take 35?
Every broiler farmer in Haryana knows this feeling - same effort, same management, same number of birds. But your batch takes 42 days. Your neighbour's takes 35. The difference is almost always in the feed. Here is what happens when broiler feed has problems:
01
Problem 1 - Unsafe feed (aflatoxin)
Unsafe feed does not kill your birds quickly. It works slowly. From Day 1, it suppresses their immune system. They use energy to fight off damage instead of growing. By Day 20, you notice something is wrong - but by then, your full investment is already in. Research shows that 56% of poultry feed in Haryana has unsafe aflatoxin levels. Feed efficiency drops by up to 10.8% - that is almost one full bag wasted for every 10 you buy.
02
Problem 2 - Wrong nutrition for the phase
Broiler growth has three distinct phases. Pre-Starter, Starter, and Finisher each need a different protein level and energy level. A single-formula feed - or a formula that gets the ratios wrong - leaves money on the floor every single cycle.
03
Problem 3 - Poor pellet quality
Broken pellets and feed dust mean your birds physically cannot consume all the nutrition you paid for. Fine dust settles. Birds eat less efficiently. Your FCR suffers.
Every extra day a broiler bird stays in your shed costs you feed, electricity, medication risk, and market timing. A 7-day delay on 10,000 birds is a serious financial hit.
How We Fix This
Fortune's 3-Phase Broiler Feed - The Right Nutrition, at the Right Time.
Broiler birds do not have the same nutritional needs on Day 1 as they do on Day 25. Fortune's 3-phase system matches nutrition exactly to what the bird needs at each stage of growth.
Phase 1
Pre-Starter
- Days
- Day 0 to Day 10
- Protein
- ~23%
- Energy
- 3,000-3,200 kcal/kg
- Form
- Crumble
- Key Additions
- Probiotics, Lysine, Methionine
- Goal
- Gut development, early immunity, uniform flock start
The Pre-Starter phase is the foundation of your entire cycle. A chick's gut is not fully developed at Day 1. The right nutrition builds the digestive capacity the bird will rely on for the next 35 days. A weak start here cannot be fully recovered in later phases.
Phase 2
Starter
- Days
- Day 10 to Day 24
- Protein
- 21-22%
- Energy
- 3,000-3,200 kcal/kg
- Form
- Small Pellet
- Key Additions
- Clinoptilolite binders, Phytase enzyme
- Goal
- Rapid muscle development, strong skeletal structure
Starter phase is when feed intake peaks - the highest-risk phase for unsafe feed. Fortune's Starter includes Clinoptilolite safety binders - a natural mineral that binds aflatoxin in the bird's gut before absorption.
Phase 3
Finisher
- Days
- Day 24 to Day 38
- Protein
- 18-20%
- Energy
- 3,100-3,200 kcal/kg
- Form
- Large Pellet
- Key Additions
- Higher energy density for maximum carcass weight
- Goal
- Maximum weight gain, target 2.0-2.5 kg live weight
The Finisher is where your financial exposure is highest - 24 days of feed, labour, and electricity already invested. Fortune's Finisher is energy-dense with larger pellet form: less dust, less waste, better intake efficiency.
FCR - What It Means For You
What Does Better FCR Actually Mean for Your Farm?
FCR - Feed Conversion Ratio - is the number that decides your profit or loss. It tells you how many kilograms of feed it takes to produce 1 kilogram of live bird weight. Lower is better.
Metric
Fortune Target
Industry Average
FCR
Feed Conversion Ratio
1.50-1.55
1.70-1.80
Market Weight
Days to reach market weight
35-38 days
40-45 days
Estimated Feed Saving*
Per 10,000 birds per cycle
~₹2.5 Lakhs saving
-
The Simple Maths
If your current FCR is 1.75 and Fortune's target is 1.52 - that is 0.23 kg of feed saved per kg of bird weight. Across 10,000 birds at 2 kg each, that is 4,600 kg of feed saved per cycle. At current feed prices, that is real money - every cycle, every year. And that is before counting the 5 to 7 days earlier market weight and the lower medication cost from healthier birds.
*Estimated based on FCR difference and current feed pricing. Actual results depend on farm management, bird breed, and season.
What's Inside Every Bag
What Goes Into Every Bag - And Why It Matters
None of these ingredients are optional or situational. They are in every batch, verified in every lab test, documented in our ISO 9001:2015 certified process.
Maize - Primary Energy Source
Energy 3,000-3,200 kcal/kg. Screened for aflatoxin at intake.
Soybean-Oil-Meal - Primary Protein Source
Protein 21-23% per phase. High digestibility, urease tested.
Lysine + Methionine - Essential Amino Acids
Muscle growth and development. Lab-verified concentration, every batch.
Clinoptilolite - Safety Binder
Gut-level aflatoxin binding. Included in every formulation.
Phytase + Protease - Digestive Enzymes
Better nutrient release, lower shed ammonia. Included every batch.
Probiotics - Gut Health & Immunity
Gut health, immunity support. Included in Pre-Starter and Starter.
Ready to Order
Availability, Delivery, and How to Order
Direct from our Hansi mill - no middlemen, no markup. Call or WhatsApp to get today's price and place your order.
- Pack Sizes
- 50 KG · 60 KG
- Bag Type
- Moisture-resistant - shelf life 25 days
- Delivery Areas
- Hisar · Hansi · Fatehabad
- Order Method
- Call / WhatsApp / Plant Visit
- Plant Pickup
- Available at Hansi factory - Khewat No. 419, VPO Ramayan, Near Mayar Toll Plaza
Get Today's Price
Rates update daily. Call now for current broiler feed pricing and bulk availability.
Got Questions?
Common Questions About Fortune Broiler Feed
01What is the FCR target of Fortune broiler feed?
Fortune Poultry Feeds targets a broiler FCR of 1.50 to 1.55, compared to an industry average of 1.70 to 1.80. This is achieved through a high-energy maize and soybean base, lab-verified amino acids, phytase and protease enzymes, Clinoptilolite safety binders, and probiotics for gut health. Market weight target is 35 to 38 days.
02What are the protein levels across phases?
Pre-Starter contains approximately 23% protein. Starter phase has 21 to 22% protein. Finisher has 18 to 20% protein. Metabolisable energy target is 3,000 to 3,200 kcal/kg across all phases.
03What pack sizes are available and where do you deliver?
Fortune broiler feed is available in 50KG and 60KG moisture-resistant bags. Delivery is available in Hisar, Hansi, and Fatehabad. Plant pickup is also available at our Hansi factory.
04Can I do a trial order on one shed before switching fully?
Yes. We recommend new farmers try Fortune feed on one shed and compare FCR at Day 35. For minimum order quantity and current pricing, call or WhatsApp us directly.
05Why is Fortune broiler feed safer than other local feed in Haryana?
Fortune uses three layers of protection - maize screened for aflatoxin at intake, Clinoptilolite safety binders in every formulation, and a finished batch lab test before dispatch. 56% of Haryana feed has unsafe aflatoxin levels. Fortune's process is designed to ensure our feed is not in that category.
The Fortune Trial
Try One Shed. Your FCR Will Tell You Everything.
You don't have to switch your entire farm. Give Fortune feed a trial on one shed. Check your FCR at Day 35. Compare it with what you were getting before. That is all we ask. The numbers will speak for themselves.
No commitment. Try one shed. Compare at Day 35.